After processing and packaging, Rab products find their way into the distribution chain to be dispatched to various destinations and markets both in Malawi and other countries. The network of distribution agents is made up of facilitators such as transporters, retailers, warehouse owners and vendors.
Local distribution: In addition to the 500 plus local retailers in Rab’s distribution network, the process is further boosted by Kulima Gold depots – a chain of 90 strategically located distribution centres targeting the rural farming community.
International distribution: A network of partners in strategically selected zones facilitate Rab’s cross border distribution efforts, to achieve an ever expanding global presence.
Partnering for quality service
Through laid down company structures and procedures, the activities of all parties involved in the chain are monitored and coordinated. Information is shared through the system so that Rab and its various partners are well updated at all times.
The smooth and expert coordination and management of the supply and distribution chain ensures that farm produce and other production input materials reach Rab depots in good state for storage and processing, and that processed products that now carry the stamp of the Rab label of quality get to the marketplace in pristine condition.